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How Tom Holland’s NA Beer Company, Bero, Plans to 3x Revenue During a ‘Difficult Time’ for Beer

14 7
21.01.2026

Paine Schwartz Partners joins the startup’s cap table just in time for Dry January.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Tom Holland. Illustration: Inc.; Photo: Bero, Tom Holland

After approaching nearly $10 million in sales during its first year on shelves, Bero, the non-alcoholic beer brand co-founded by actor Tom Holland, will cap off its second Dry January with new investor backing. 

The startup secured a strategic investment from BetterCo Holdings, a portfolio company of the New York City-based private equity firm Paine Schwartz Partners, which launched it last November to back high-growth companies in the........

© Inc.com