Brooke Shields on the Counterintuitive Skill Every Founder Must Learn to Succeed

The actor and model says this was the hardest part of launching her own company.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Brooke Shields. Illustration: Inc.; Photos: Valeria Ferreira; courtesy Commence

After Brooke Shields launched Commence, her hair care brand designed for women over 40, in 2024, the longtime model and actor started juggling new roles and encountered plenty of firsts: dealing with factories, troubleshooting bottle filling stations, designing packaging, thinking through formulations, and revamping the company’s marketing strategy. But, the most difficult part........

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