Brooke Shields Got Inspiration for Her Hair Care Brand in an Unlikely Place: Zoom

Brooke Shields launched Commence and stepped into the CEO role for the first time in her 50s—and learned some important lessons along the way.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Brooke Shields. Illustration: Inc.; Photos: Courtesy Commence

Brooke Shields built her own customer base before she ever had a product to sell to them. But that online community did not start on Instagram, where the 60-year-old actor and model commands 2.8 million followers, or on TikTok, where she posts videos to another 1.4 million........

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