Brands Are Selling Out of $280 Sample Boxes. The Advent Calendar Is Retail’s Most Brilliant (and Expensive) Trick

With Halloween still nearly three weeks away, brands have already started unveiling their take on a Christmas countdown at prices that Christ, the Savior himself, may find hard to stomach.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Photos: Adobe Stock; Courtesy Red Bull, Fly by Jing, and Bonne Maman

Halloween is still nearly three weeks away, but consumer brands are already looking beyond their trick-or-treating end cap displays in stores. Companies have started rolling out their annual Advent calendars. 

The releases, which started as early as July, started ramping up over the past couple of weeks,........

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