Bloom Couldn’t Compete With Red Bull or Monster. This Unexpected Retail Strategy Helped It Win Anyway

Bloom co-founder and CEO Greg LaVecchia shares what he looks for in a retail partner, and how he convinces them to stock his cans.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc.; Photos: Courtesy Bloom

Within two years of launching its sparkling energy drinks, Bloom Nutrition secured shelf space for the new product line in more than 60,000 stores. That rollout has been “a massive undertaking” for the Austin, Texas-based business, says co-founder and CEO Greg LaVecchia.

Knowing that........

© Inc.com