How to transition and gain influence in this new role

BY ADAM WITTY, CHIEF EXECUTIVE OFFICER OF ADVANTAGE—THE AUTHORITY COMPANY

[Photo: Getty Images]

A great CEO inspires stakeholders and gets them behind an idea. Such a leader combines the knowledge, vision, communication skills, and charisma to tap into their corporate environment’s emotions and interests, while gaining trust.

Those are the same traits of great thought leaders, who reach a wider audience while focusing on educating more than selling. They become a go-to source by providing expert insights that address problems, present a unique perspective, share new ideas, and drive conversations.

A CEO’s transition from a communicator in their organizational sphere to a thought leader expanding their reach in the industry and beyond, requires an adjusted mindset. This is primarily because thought leadership is a public-facing authority role. But the transition is not a quantum leap when the thought leader adheres to the same rooted beliefs and values that make them a successful and respected CEO.

Add value, multiply impact

Featured Video

How Canva Became the Power Player in the AI Design Wars

A CEO’s overall influence, however, can multiply significantly when they add thought leader to their repertoire, and their business can attract and retain new customers as well.

For some CEOs, the shift to a thought leader mindset occurs when they realize the greatest value they can give is not working 70 hours a week, but rather,........

© Inc.com