'Be A Bit Rude' And 15 Steps To Stop Scams From Ruining Your Life

Three quarters (75%) of Brits are worried about AI-powered fraud.

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Public concern over artificial intelligence (AI) scams is rapidly rising – and it’s really no wonder.

According to Europe-wide research from CRIF, three quarters (75%) of Brits are worried about AI-powered fraud, while two in five (40%) believe banks and insurers aren’t doing enough to protect them.

Just a year ago, CRIF found just 24% of UK consumers were worried about the risks that the rise in AI use posed. Fast forward to 2026 and two thirds (66%) believe fraud and cybercrime are becoming a bigger personal threat to them.

They’ve got good reason to be concerned. In June this year, the BBC reported that more than four million fraud cases were reported in 2025 – amounting to an eye-watering total of £1.3bn stolen by scammers.

Which types of scam are on the rise?

The good news is there has been a drop in impersonation fraud, where criminals pose as a bank, the police or an organisation and convince victims to transfer money to a “safe account”, according to UK Finance.

But, unfortunately, AI is enabling criminals to come up with more sophisticated and convincing scams, leading to........

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