Just when we thought we'd had our fill of morning roll drama for the year, here comes a second helping of lively online discourse.

This time, it's nothing to do with a UNESCO recognition bid or what our go-to of soft or crispy means for Scotland's national pride. Instead, we've moved on to just how much we're willing to pay for a single order of comforting carby goodness.

At the centre of it all is celebrity chef Yotam Ottolenghi's newly opened Edinburgh restaurant, where early visitors have noted that a well-fired morning roll (complete with schmaltz butter and date and tamarind ketchup) will set you back £9. Already a scarily salty start to the day, but it doesn't end there. If you're accustomed to a doubler, you should be prepared to pay a further £3 per additional filling, be that fried egg, potato scone or middle-cut bacon.

Demonstrating just how easily that total bill can snowball, one local content creator took to social media this week to showcase her £18 breakfast blowout, and in doing so questioned whether this might just be the........

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