Jammu and Kashmir is currently grappling with a silent storm that threatens to undermine its social fabric more than any external conflict ever could. While the region has historically focused its collective energy on geopolitical stability and economic revival, a new frontier of struggle has emerged within the four walls of its homes: the rising tide of alcohol and substance abuse. The “Alcohol Mukht J&K Abhiyan” is not merely a government initiative; it is a necessary cultural intervention to reclaim the health, dignity, and future of the Union Territory’s youth.

Jammu and Kashmir is more than a geographical entity; it is a sanctuary of piety. However, a shadow is currently creeping across this “Peer Waer” the rising tide of alcohol consumption. The “Alcohol Mukht J&K Abhiyan” is, therefore, not just an administrative policy, but a spiritual necessity to........

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