Kashmir is witnessing one of its clearest public messages against drug abuse. The launch of the 100-day campaign against illicit drugs in Jammu and Kashmir, marked by a huge gathering at the football ground in Srinagar, has generated visible awareness and renewed public concern over a crisis that has silently entered many homes.

This campaign matters because drugs are no longer a distant problem. They affect families across class, region, and social background. The rich and the poor, urban households and rural communities, educated families and ordinary workers are all vulnerable to this menace. Drug abuse is not merely a law-and-order issue; it is a social crisis that threatens families, youth, and the moral health of society.

Awareness programmes, rallies, and public messages are meaningful only when they are supported by firm action. A campaign against drugs cannot remain symbolic. It must be clear, consistent, and uncompromising toward drug suppliers, peddlers, and trafficking networks. Those who profit from the suffering of young people must face strict consequences.

For years, many families remained silent because of fear, stigma, or social pressure. Some were afraid to speak because addiction within a family is often treated as shame rather than........

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