Neuro economics is an interdisciplinary branch of economics that integrates economics, psychology, and neuroscience to understand how people make choices and economic decisions. It emerged in the late 1990s and early 2000s with advancements in brain imaging technologies such as Magnetic Resonance Imaging (MRI) and Electroencephalography (EEG). These technologies allow researchers to observe brain tasks while women make choices involving risk and other aspects. It provides a powerful mechanism for understanding how women make economic decisions by clubbing perceptions from tripartite areas of economics psychology and, neuroscience.

Conventional economic models often assume that agents are rational and always try to maximize the utility. Nonetheless, neuroeconomics highlight that economic decision making is highly influenced by cognitive processes, emotions, neural frameworks, and........

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