Stories have been part of our consciousness for time immemorial, so much so that our ancients codified the principles of dharma into our myths. This is so effective that whilst the details may have been lost, the essence of it still survives. Small wonder then that in the modern world too, modern democracies are engaged in narrative building as a tool of statecraft. Perception still trumps truth unfortunately, and what we see play out in mainstream media, and more so social media, shapes our opinions about everything from tourism to politics. This is especially relevant in an era of value-based buying and supporting brands that align with your values.

The Hindi film industry is unarguably one of India’s powerhouses........

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