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Amazon Prime Day total online spending surpasses Adobe estimate

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27.06.2026

Amazon Prime Day total online spending surpasses Adobe estimate

Online spending across all retailers in the US hit $26.4 billion during Amazon.com Inc.’s annual Prime Day sale, according to Adobe Inc., narrowly beating the firm’s earlier estimate of $26.3 billion.

The four-day event ended Friday, with competitors such as Walmart Inc. and Target Corp. hosting overlapping promotions. Total spending for the period was up 9.3% from last year’s Prime Day sale held in July, according to Adobe, which tracks visits to retail websites. 

Discounts across retailers were........

© Fortune