For years, Salesforce has been the dominant tool for sales teams, serving as the central system for tracking deals and customer data. Now, New York-based startup Actively AI is betting its AI agents can do much of that work autonomously — and it’s coming for Salesforce’s crown.

Instead of relying on human reps to manually track and prioritize hundreds of accounts, Actively creates a custom AI agent for each one. Built on top of existing large language models and trained on a company’s historical data, the agent can do research for its account, draft outreach, build presentations and flag what reps have missed to suggest next steps.

“If you had unlimited money, you’d hire a million sales reps and put one on each company,” says Actively cofounder and CEO Mihir Garimella, 26. “Now with agents, you can.”

Early customers say Actively’s strategy is already changing how their sales teams operate. Fintech company Ramp (valued at $32 billion) attributes tens of millions of dollars in new revenue over the past year to Actively’s system, with AI-driven deals closing about 23% more often than traditional ones. Security startup Verkada........

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