Somewhere close to New York City’s Central Park, more than 40 years ago, a young Spaniard enamored with the United States noticed a menu structure that he had never seen before. Appetizers were included in the price of the main courses, which made choosing easier. It made people order an appetizer, and because they felt they were getting something for free, they felt what they were paying was worth the price.

Miami restaurant owner Carlos Galán has opened several locations in Madrid and Miami integrating this type of menu. The menu offerings change regularly, but Galán believes how the menu is organized has been key to his restaurants’ success and also their survival during difficult economic times since this structure helps keep dining out affordable and attractive to customers.

In entrepreneurial research, “serendipity” is defined as an “active process of turning unplanned, surprising moments into valuable outcomes.”

Serendipity In Business

In the trajectory of building a business, there are........

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