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7 Ways Your Small Business Can Reach New Customers — Without Google

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22.07.2025

Female Small Business Owner Arranges Stock In Window Display

AI and changes to search engines are truly transforming how small businesses get discovered online. Although the rise of AI overviews within Google search results presents opportunities to get found in new ways, it can be difficult for busy small business owners to keep up with all the algorithm changes.

Furthermore, organic website visits are down, and zero-click searches are up, so you can’t solely rely on customers finding your business on Google and then clicking through to your website.

It’s essential to diversify your marketing and use multiple strategies to get your business visible and reach new customers - beyond just organic Google search results.

Traditional SEO, such as keywords and backlinks, remains important in the age of AI. However,........

© Forbes