Siddharth Pandit set out to fix what online fashion never solved: helping people decide. His company, StyleBuddy, now wants to build the intelligence behind how India discovers what to wear. Anyone who has spent an evening scrolling through an online fashion store knows the feeling. There are thousands of shirts, dresses and shoes, and not one answer to the question that matters: will this work for me?

Siddharth Pandit, Founder and CEO of StyleBuddy, built a company around that unanswered question. "There was plenty to buy, but very little help deciding what to buy," he says. The internet made fashion accessible, but it also reduced the experience to product grids. Between seeing a garment and trusting oneself enough to pay for it lay a gap, and that gap became his starting point.

StyleBuddy began in 2020 as a personal styling business. Working closely with consumers and, later, fashion brands, Pandit saw a larger opening. Shoppers wanted guidance. Brands held plenty of inventory but little intelligence about which customer should see which product. Today he describes StyleBuddy as an AI-powered fashion discovery and commerce platform spanning styling, recommendations, virtual try-on and the purchase itself. "The core idea, however, hasn't changed: fashion should feel personal."

Focus on personal styling

StyleBuddy is precise about where the old model fell short. "Personal styling was never really a problem of demand. It was a problem of access." A stylist was long the preserve of celebrities and high-profile professionals, yet the need is far........

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