In an era where workplaces are transforming faster than leadership mindsets, Lara Khouri, co-founder of The CEO Maker, is pioneering a revolutionary approach that proves purpose, culture, and performance don't have to be at odds. Her ground-breaking work has now earned global recognition with the People-Centric Change Leadership Award at the prestigious Fluxx Conference in Doha, Qatar.

Redefining Leadership Through Purpose

Lara Khouri, alongside her co-founder Rajeev Daswani, has built The CEO Maker into a transformative force for executives and high-potential leaders across government, semi-government, and private sectors. At the heart of their methodology is the innovative 1080° coaching model—a dual-coach approach that delivers what they call "high-definition coaching."

Breaking from traditional one-coach models, the 1080° approach brings two trained coaches to every engagement. While one coach leads the conversation, the other observes, actively dismantling unconscious bias by catching subtle assumptions in language and reframing questions in more neutral ways. This creates a deeper, more truthful understanding of each leader's reality.

"Seeing ourselves and those around us with clarity deepens our connection with our reality," Khouri explains. "By eliminating unconscious bias from the process, leaders can make decisions and create strategies that are more truthful, effective, and aligned."

Central to Khouri's philosophy is the concept of........

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