Ashrayu Media has entered into a partnership with Singapore-based SPH Media to launch two of its well-known titles, F ZINE and The Peak, in India.

For F ZINE, this will be its first expansion outside Singapore, where the magazine was originally launched and built over several decades. The Peak, meanwhile, will add India to its growing international presence.

The collaboration comes at a time when India’s lifestyle and luxury media market is changing quite visibly. Audiences are younger, more exposed to global trends, but are also looking for stories and references that feel closer to their own cultural experience. That is one of the areas the two companies hope to address.

Much of India’s luxury and lifestyle publishing has traditionally drawn from Europe and the US. Through this partnership, Ashrayu Media plans to introduce a stronger Southeast Asian perspective, one that may have a more natural cultural connect with Indian readers.

The two regions share several similarities. Both have strong traditions of craft, design and heritage. At the same time, both are seeing a new generation redefine what luxury, success and individual expression mean. For Ashrayu Media, the partnership is also an important step in building its publishing........

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