No, a skincare brand can’t solve NYC’s transit problem

The Ordinary is busing people from one Brooklyn neighborhood to another aboard a branded bus. It’s the latest marketing stunt framed as public service.

[Source Images: The Ordinary, f11photo/Adobe Stock]

The Ordinary, a cosmetics company known for its lower-priced, often single-ingredient products, just announced that it was furthering its mission to “remove unnecessary barriers to provide accessible, high-quality solutions.” To do so, it’s offering people a free shuttle bus that runs between Williamsburg’s Domino Park and Prospect Park in Brooklyn, New York.

The company claims that The Ordinary Bus, which will operate from May 26 through June 6, addresses a transit gap that can often involve a 50-minute subway detour through Manhattan. The tenuous parallel with the company’s skincare line is........

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