Expedia is preparing for a future beyond travel websites

AI is changing how people discover and book trips. Expedia thinks the winners may be the companies powering the systems underneath.

Rich Barton [Source Photo: Getty Images]

The internet has repeatedly changed how people travel. First came the browser, then smartphones. Each shift promised to flatten the industry further, cutting friction, shrinking the role of middlemen, and pushing more of the experience into software. But AI introduces a different possibility entirely: What happens when people stop visiting travel websites at all?

Few companies have lived through every phase of that........

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