This is how marketers can win in the age of AI

‘If two football teams are working with the same playbook, it’s the one who can execute that playbook more effectively who will win the game.’

[Source Images: yahya/Adobe Stock, darkovujic/Adobe Stock]

According to Ipsos, two-thirds of American marketers would fail a basic marketing test. The market research company’s study found that most marketers couldn’t answer even basic questions about the fundamentals of their own profession. Fully 40% didn’t know what “positioning” meant, 54% didn’t know what “above the line” meant, and half didn’t know what “penetration” meant.

Not surprisingly, the study sparked panic in the form of........

© Fast Company