Why Unilever acquired Grüns and Dr. Squatch

Upstart brands—along with offbeat collabs and upscaling brands like Dove—are behind the consumer product giant’s growth strategy.

[Source images: Unilever; Peter Boer/Bloomberg via Getty Images; Adobe Stock]

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. 

During the past decade, the British consumer goods giant Unilever has undergone a transformation. The........

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