Another round of Epstein files—approximately three million documents—was released January 30, and this batch included a lot of prominent names. That list included philanthropist and business magnate Bill Gates, entrepreneur Elon Musk, and author, doctor and longevity influencer Peter Attia. They were all allegedly connected to Epstein in different ways, and as a result, their mentions in the documents are varied. But it’s their responses that offer lessons to others in the business world about how to respond when faced with a crisis.

Dealing with one of this magnitude is no easy feat, and it requires absolute trust between a client and a crisis manager, Beverly Hills celebrity PR and crisis expert Eric Schiffer tells Fast Company. 

It’s true that when it comes to forward-facing events, being included in........

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