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Why hope is not a strategy, and what leaders should do instead

26 0
23.02.2026

With uncertainty as the new norm, leaders are understandably searching for psychological anchors. They’re looking for ideas that can steady people and sustain energy through change. One of those anchors is hope.

Across corporate mission statements, fresh publications from thought leaders, and HR manifestos, corporations have elevated hope from a state of being to a strategic imperative. But what happens when an emotion becomes a business model?

How to define hope in an organizational context

Psychologically, hope is a........

© Fast Company