03-09-2026RAPID RESPONSE

Logitech CEO Hanneke Faber on why AI makes hardware ‘sexy’ again

Faber reflects on lessons from competitive diving, reshaping global manufacturing after tariffs, and why the company is experimenting with an AI ‘board member.’

[Source Photos: Getty Images and Logitech]

Logitech may be known for keyboards, webcams, and gaming gear, but CEO Hanneke Faber is going beyond AI-first. She explains how she’s leading the hardware brand through an AI shift, approaching it as a leadership challenge, not just a tech one. Faber also shares lessons from competitive diving and navigating ever-shifting global tariffs.

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