Are you solving the wrong problem?

Why the best leaders, and the best AI, start by reframing questions.

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I cut my teeth getting grounded in principles of design thinking when I launched a strategic design MBA during my university teaching years. Design thinking is essentially a problem-solving process that is 50% qualitative research and 50% the application of design principles such as visualizing data and prototyping. In the design thinking world, we are well aware that 80% of the problem-solving process is grounded in making sure you even ask the right question . . . before you go running down the rabbit hole of possible solutions. All great problem-solving starts with identifying the actual problem to solve, which is discovered with really great questions.

That’s why a recent conversation with Jim Szafranski, CEO of Prezi, was affirming. He had learned the same lesson—twice—through an entirely different path. First, as an MIT graduate student in the........

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