Leaders can’t operate like it’s business as usual. Here’s why

When volatility and instability are constant, you can’t just rely on things to go back to normal.

[Image: lim_pix/Adobe Stock]

BY Natalia Shahmetova

Around the globe, employers and employees are facing unprecedented situations. We’ve jumped from pandemic to geopolitical conflict, economic volatility to the rapid growth of artificial intelligence. At this point, aliens could arrive on Earth tomorrow, and nobody would question it.

With 89% of businesses having experienced multiple major challenges in recent years (according to a PwC report), we’re clearly leading through the age of constant disruption. When turbulence was rare and temporary, businesses could rely on stability and resilience to preserve productivity until it passed. But today’s challenges aren’t isolated. They’re common and relentless. When there’s no clear endpoint, you can’t rely on “business as usual” to see you through.

Why leaders need to accept reality

The situation we’re facing is unprecedented for most leaders today, and it’s showing. More than 70% of CEOs admit they’re unsure which challenges to prioritize, according to a 2026 survey. Almost half say their knowledge and skills aren’t keeping up with the pace of change, and 40% admit their anxiety has increased as a result.

You know these aren’t normal times, but you don’t want to trouble your team, so you insist everything is fine. At the same time, you’re not providing peace of mind. Your team reads the same headlines you do, and they know what’s going on in your industry and the wider world. All you’re really doing is showing your team that you have no idea how to navigate the uncertainty. That isn’t a great sign of leadership you can rely on during tough times.

The right way to deal with disruption

When issues arise, many leaders default to being ruthless. They slash headcount and put productivity and profit above all else. But all this does is pile pressure on people who are already struggling. It doesn’t provide long-term success, and even in the short term, it could accelerate the decline.

Your workforce is dealing with the same fears you are in their personal lives. They’re worried that AI will replace them, and rising expenses will leave them in the red. If they believe that they’re easily disposable, you don’t see them as more than a mere resource, you shouldn’t be surprised when they quiet quit or start looking elsewhere. You also shouldn’t be surprised when productivity declines at the first sign of difficulty.

What these troubling times can provide is a useful reminder that empathy is a critical leadership skill. Care and compassion provide a sense of psychological safety and strengthen loyalty. That frees the mind to focus on work and encourages employees to fight for the cause.

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