menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Apple’s CEO transition is one of the most carefully choreographed in corporate history. Here’s what comes next

31 0
26.04.2026

Apple’s CEO transition is one of the most carefully choreographed in corporate history. Here’s what comes next

Leadership changes can send stocks tumbling. Here’s how Apple tested and tightly controlled the news that John Ternus would be replacing Tim Cook as CEO.

[Photos: Adam Gray/Bloomberg via Getty Images; Justin Sullivan/Getty Images]

Earlier this week, Apple made its biggest announcement of the year, and no, it wasn’t about a new iPhone. The company announced that longtime CEO........

© Fast Company