Tailgating is losing ground to a new game-day tradition

A survey finds more fans prefer celebrating at home, with comfort emerging as the biggest reason.

[Source images: Adobe Stock]

BY María José Gutiérrez Chávez

Any American sports fan knows that watching a game is a daylong affair, with celebrations starting hours before kickoff. Yet despite being a staple of the game-day experience, America’s beloved social tradition—tailgating—is beginning to look different.

According to a recent study by Talker Research, around 39% of those surveyed preferred “homegating” over tailgating, bringing food and the social aspect of the tradition........

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