FIFA, who? The World Cup’s coolest jerseys come from indie designers

Designers are rethinking the jersey for people who care less about kits and more about fits.

[Photos: Des Orden Co; Timothy Tan/Unsplash]

BY María José Gutiérrez Chávez

On the soccer field, athletes sporting official gear from the likes of Nike and Adidas might be the norm. But on the sidelines, it’s bootleg merch by independent designers that is dressing stylish fans during the World Cup.

Designing an official kit for the World Cup comes with many rules and regulations that outline just how creative a design can be. For instance, official jerseys cannot be sleeveless,........

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