AI may be killing influencer’s power over what you buy

AI-generated content is eroding trust online, and influencers may be among the unexpected casualties.

[Source images: Adobe Stock]

BY María José Gutiérrez Chávez

From what wool coat to buy ahead of the winter season, to what home appliance is a must-have, consumers have increasingly become reliant on influencers on their social media feeds recommending them their latest purchases. That is, until AI entered the room.

According to a recent survey by global research firm Gartner, 35% of consumers looking for shopping recommendations are relying less on influencers........

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