A new Erewhon competitor just opened in West Hollywood with no marketing or social media. It’s counting on you to post about it

High-end ‘hypebeast’ grocers are selling a lifestyle with help from the power of TikTok. Laurel Supply is the newest kid on the block.

[Illustration: Getty Images]

BY María José Gutiérrez Chávez

A $20 smoothie and a $19 single strawberry could only belong in one place: Erewhon, the........

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