78% of Americans have switched grocery stores for one surprisingly simple reason

A new survey finds that the quality of fresh produce, meats, and bakery items often matters more to shoppers than convenience or even lower prices.

[Source photos: Adobe Stock]

BY María José Gutiérrez Chávez

Proximity, affordability, and diversity might all be things taken into account when picking one’s favorite grocery store—but the defining factor is something else entirely.

According to the recently published 2026 State of Fresh Grocery Shopping Report by consulting company Logile, American grocery shoppers are........

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