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‘So, what do you do?’ How to perfect your personal-brand elevator pitch

An expert offers three proven strategies.

[Illustration: CSA-Archive/Getty Images]

For years, we’ve been told that success hinges on having the perfect elevator pitch. Thirty seconds. One opportunity to make an impression. The right combination of words that convinces someone to hire you or, at the very least, remember you. The problem is that in a post-COVID, social media-driven world, today’s careers rarely fit into a rehearsed 30-second speech.

I learned that lesson firsthand after leaving the company where I had worked for more than 20 years. During my time there, introducing myself was easy. My title did the........

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