Think you can spot an AI-generated ad? 83% of consumers got it wrong

A new study put consumers to the test, and the overwhelming majority couldn’t tell the difference between AI-generated and human-created ads.

[Source photo: Metamorworks/Adobe Stock]

An advertising company is challenging consumers to pick its AI-generated ad out of a lineup, and so far participants aren’t up to the task.

The COOL Company is an advertising platform that offers customers........

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