The $64 billion functional drink boom has found its next target: kids

Beverage companies are taking the electrolytes and better-for-you ingredients popular with adults and redesigning them for Gen Alpha.

Jennifer Garner’s Once Upon A Farm [Photo: Once Upon A Farm]

Mere decades ago, children would quench their thirst with sugary, neon-colored Hi-C, Kool-Aid, and Capri Sun, and in more desperate moments, even the backyard garden hose was sufficient.

But recently, there’s been a proliferation of new children-focused beverage innovations from mainstay brands like Kraft Heinz’s Capri Sun and Kool-Aid and Nestlé’s Gerber, as well as startups founded by Jennifer Garner, the actress,........

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