YouTube is getting in on the microdrama craze

Google’s video service now lets creators publish short, vertical video series. This puts YouTube in direct competition with stand-alone microdrama apps.

[Screenshot: YouTube]

Heartbreak, hormones and irresistible cliffhangers: Microdramas, which combine short, snackable episodes optimized for vertical viewing with telenovela-style storytelling, have taken the internet by storm in recent years. Now, YouTube wants in on the trend. The Google-owned video service is starting to let creators organize their vertical clips into microdrama-like series, executives announced at the annual Made On YouTube event Wednesday morning.

The feature is supposed to supercharge a trend creators and........

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