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Starbucks CEO Brian Niccol says the company is back. His turnaround comes down to 1 leadership principle

15 0
09.10.2026

Starbucks CEO Brian Niccol says the company is back. His turnaround comes down to 1 leadership principle

Starbucks CEO Brian Niccol’s turnaround strategy offers a simple leadership lesson: Get back to the fundamentals.

[Brian Niccol. Photo: Getty Images]

There’s an interesting leadership lesson unfolding at Starbucks that has very little to do with coffee.

When Brian Niccol took over as CEO, he........

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