Olivia Rodrigo handpicked Etsy founders for festival merch. Their sales soared more than 2,000%

For her upcoming music festival Daisy Chain Fields, the pop star tapped 10 female-owned small businesses to design merch.

[Illustration: Inc.; Photos: Courtesy Etsy]

In early May, Emma Mannino received a direct message on Etsy from someone she didn’t know. The woman, who said she worked for the platform, explained that Mannino had an opportunity through Etsy’s creator codesign program to work with an unspecified “talent” on some designs. The offer was so vague that Mannino, an artist and entrepreneur, thought to herself, “Oh, this is spam.”

Mannino needed a gut check,........

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