Say what you will about Crumbl Cookies. It’s always sure to get a reaction.

Earlier this month, when a sudden swirl of social media rumors began to suggest that the polarizing bakery chain was closing down, some of the online reactions were downright gleeful. “Too sweet and too expensive!” went one typical comment.

The chatter was so loud that Crumbl cofounder Sawyer Hemsley took to TikTok to dispel the rumor, explaining that the fast-growing chain is just moving offices as it prepares for its next wave of expansion.

But while reports of Crumbl’s demise may be premature, the chain has in fact closed a number of locations over the last few years following a period of accelerated growth. Here’s what to know:

According to Rhonda Bromley, Crumbl’s VP of public relations, Crumbl now has........

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