The AI bill is coming due. Businesses are learning tokens aren’t free

Companies rushed to put AI tools in employees’ hands. Now surprise usage costs are forcing them to ask what all those prompts are actually worth.

[Source illustrations: Adobe Stock]

BY Chris Stokel-Walker

FOMO is strong around AI, with companies adopting the technology willy-nilly. Many have encouraged employees to tokenmaxx to their hearts’ content. Now they’re starting to realize that freedom comes with a price.

Just one in four companies say they have a comprehensive view of what artificial intelligence is costing them, according to an as-yet-unreleased KPMG survey reported by The Wall Street Journal. Only about half have even some visibility into the cost of their AI use. One in........

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