AI isn’t built for all languages and cultures. There’s a push to fix that

From Egypt to Indonesia, developers are building their own models to better reflect local languages and cultures.

[Images: Richard Drury/Getty Images; Shy Radar/Adobe Stock]

BY Chris Stokel-Walker

Egyptian coder Assem Sabry has long wanted an AI model that represents his culture. The problem is he hasn’t been able to find one. “The AI industry in Egypt . . . doesn’t exist,” Sabry says. So he built his own: Horus, named after the ancient Egyptian god of the sky.

Sabry says the goal was to stop “relying on other models, like the American or........

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