09-18-2026FAST COMPANY INNOVATION FESTIVAL

OnlyFans wants to build the business behind the creator

At the Fast Company Innovation Festival, CEO Kelly Blair laid out the platform’s ambitions beyond adult content, from streaming to financial services.

OnlyFans CEO Keily Blair (left) and Fast Company Senior Editor Brian Lufkin at the Fast Company Innovation Festival on September 17, 2026 [Photo: Daniel Salo/Fast Company]

BY Anna-Louise Jackson

In the past 10 years, OnlyFans has paid out $30 billion to its creators. And while most people still associate it with the sort of giggle-inducing adult content that put the platform on the map, you might be surprised by who is cashing in now.

Take OnlyMarms, for instance. After federal funding grants dried up, a group of researchers who study........

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