Patagonia will give you $100 to get your friends to vote

11.2 million environmentalists didn’t vote in the last election. Now, Patagonia is using a tried-and-true tactic to help get them off the sidelines.

[Image: courtesy Patagonia]

You probably know friends or family members who didn’t vote in the last election. Patagonia wants to offer you $100 to nudge three of them to vote in November.

The company is investing $11.2 million in the nontraditional get-out-the-vote campaign. The dollar amount (you get your money as a credit, not in cash) was inspired by a startling fact: An estimated 11.2 million environmental........

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