09-16-2026FAST COMPANY INNOVATION FESTIVAL

Walmart wants to change how you shop online, and it’s already working

AI-powered recommendations, ultra-fast delivery and a push into affordable fashion are helping Walmart make a play for a much bigger piece of consumers’ lives.

Walmart U.S. President and CEO David Guggina at the Fast Company Innovation Festival on September 16, 2026 [Photo: Eugene Gologursky/Getty Images for Fast Company]

Walmart exists to serve, said its CEO, David Guggina. 

Through its........

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