AI is forging a new era for business innovation. Over 50% of US companies with more than 5,000 employees use artificial intelligence on a daily basis, a figure that climbs to 60% for those exceeding 10,000 employees.

However, such a quick spread of AI comes with a set of ethical considerations. On average, 40% of employees find that AI use has resulted in diverse ethical dilemmas, defined by the Capgemini Research Institute as outcomes that are non-transparent, unfair or biased. The question is how we can boost efficiency and make AI work for the best interests of society. Let's explore four key principles that will turn AI into your business hero.

Related: AI Is Most Likely to Replace These 3 Professions: AI Experts

According to the CX Trends Report, 65% of customer experience leaders now see AI as a strategic necessity. Meanwhile, businesses need to move beyond the 'black box' approach and show how they work with AI systems — clear explanations of how algorithms function, the data they utilise, decision-making processes and any potential biases. This fosters........

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