When he was 15 years old, Max Clarke would wake up to find blood pouring from his nose. The nosebleeds were relentless, sometimes happening multiple times a week. Doctors couldn't diagnose it. By the time Clarke got to university, he was exhausted and still without answers.

So he did something about it.

He changed his diet. Started meditating. Practiced yoga. Took supplements. Focused on sleep. "I've never had a nosebleed since," Max Clarke says. "Doctors were saying I needed surgery, but I knew there had to be another way."

That experience gave him a mission — to take the guesswork out of wellness by helping people find what actually works for them, without having to sort through endless advice, or no advice at all.

Related: Nobody Was Talking About Nasal Breathing for Sleep Until This Former NFL Player Built a Brand Around It: 'You Feel So Much Better'

Clarke launched his company, Healf, with his brother in 2021. It started with curating the best wellness products from around the world—the kinds of things he had used to heal himself—and making them available in the UK, where options were limited.

But that was just the beginning. "We were hearing the same thing again and again from customers,"........

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