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'You Need Support:' Honest Advice for a Founder Trying to Do It All Alone

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Stephanie Bastow, CEO of Active Beauty, prides herself on her drive and determination to build something from the ground up. But as her wellness brand gains traction, the weight of doing it all herself is getting harder to bear. "Sometimes I'm holding my breath, and sometimes I'm breathing," she says.

Her company's hero product, B. Skin Tight, is a multifunctional formula designed to support skin, hydration, recovery, and brain function. She's on shelves and seeing sell-through, but she's reached a critical point in her journey: preparing for a potential Series A raise without the marketing resources to show off what the product can really do.

Related: 7 Marketing Strategies to Help Your Startup Grow and........

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