Even with all the ways technology has changed how we work and connect, there's still something powerful about being in the same room with people. In-person events — whether it's a roundtable, a workshop, a conference, a product roadshow or a community gathering — create opportunities for connection, trust and collaboration that digital tools can't quite replace.

For entrepreneurs, that face-to-face time matters more than ever in 2025. Showing up fully, adding real value to the conversation and taking the time to follow up can turn a simple interaction into a lasting business advantage.

Related: Why This Sports Festival Might Be the Most Ambitious Live Event in America

We are wired to connect. Even in a world that embraces remote work, most of us still crave face-to-face interaction. That's why live events matter. They're not just gatherings, they're growth engines. They offer the chance to meet up with colleagues old and new, prospects, industry partners and other contacts.

They're your chance to understand customer pain points, build trust and lay the groundwork for future sales. At their core, events are about relationships, and relationships are how businesses grow.

In-person events play a key role in shaping executive visibility and thought leadership, too. Keynotes, speaking sessions, breakouts and panels remain key ways to

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